反送中運動以來 TVB 的偏頗報道引起網民杯葛潮，為免影響聲譽，品牌先後取消與 TVB 的 Committment。仍在 TVB 落廣告的商戶則會遭到網民聲討，榮登「恥與為伍」名單。TVB 在「一台獨大」的情況下幾乎壟斷了整個 TV 渠道，如果不用 TVB，品牌應該如何部署媒體策略以彌補失去嘅 Reach？
To strive for publicity in today’s media environment, digital marketing seems to be the model solution. From international corporations to local NGOs, almost every organization today has its own Facebook page. However, is digital marketing really as effective and cheap as we imagine?
As the most influential luxury brand among the world (Gilliland, 2018), Chanel impresses customers with its extraordinary products. To understand the secret of their success, it is important to know how CHANEL has perfectly utilised exclusivity strategies in its company values, design and social media.