反送中運動以來 TVB 的偏頗報道引起網民杯葛潮，為免影響聲譽，品牌先後取消與 TVB 的 Committment。仍在 TVB 落廣告的商戶則會遭到網民聲討，榮登「恥與為伍」名單。TVB 在「一台獨大」的情況下幾乎壟斷了整個 TV 渠道，如果不用 TVB，品牌應該如何部署媒體策略以彌補失去嘅 Reach？
As the most influential luxury brand among the world (Gilliland, 2018), Chanel impresses customers with its extraordinary products. To understand the secret of their success, it is important to know how CHANEL has perfectly utilised exclusivity strategies in its company values, design and social media.
Arguably Taiwan's greatest export to the culinary world, bubble tea has gained an immense following worldwide. In order to compete with new challengers in the market, Comebuy has recently undergone a major overhaul for their brand. Take a look at this infographic and see how the brand has evolved and improved.