反送中運動以來 TVB 的偏頗報道引起網民杯葛潮，為免影響聲譽，品牌先後取消與 TVB 的 Committment。仍在 TVB 落廣告的商戶則會遭到網民聲討，榮登「恥與為伍」名單。TVB 在「一台獨大」的情況下幾乎壟斷了整個 TV 渠道，如果不用 TVB，品牌應該如何部署媒體策略以彌補失去嘅 Reach？
The phrase "Stick it to the Man" has a long-standing history. A recent street poster campaign by the creative agency Don't Panic has taken this phrase quite literally, and they are calling for London's pedestrians to "stick it to the man" by sticking their chewing gum on PM Boris Johnson's face.
Honey had become more than just a breakfast spread or flavour enhancing condiment since the early 20th century. A small West Australian based company called Postcode Honey feeds right into key consumer trends and establishes a very insightful branding strategy.