Stick it to the Man!
The phrase "Stick it to the Man" has a long-standing history amongst the working-class for taking action to defy a source of oppression such as commercialisation, big business or government and it often appears in social campaigns, popular culture and advertising media. A recent street poster campaign by the creative agency Don't Panic has taken this phrase quite literally, and they are calling for London's pedestrians to "stick it to the man" by sticking their chewing gum on PM Boris Johnson's face.
Infamous for confronting socio-cultural issues – Don't Panic is notorious for provoking political conversation and campaigning culturally relevant ideas. Now, prompted by Boris Johnson's appointment as the Prime Minister and tasked with steering the UK's future, the news has motivated the agency once again–this time, with a series of public posters with the intent of defiling them.
From Thursday 1st August, Don't Panic covered the streets of London with Boris Johnson's face entitled "Stick it to the Man" – posters to invite pedestrians to smush their chewed gum onto the face of Boris Johnson. Don't Panic, sees these "micro-moments of civil disobedience" as giving the public a platform to demonstrate their grievance and the chance to have their voice heard during a "sticky political situation."
Don't Panic further explain that beyond the tongue-in-cheek campaign to demonstrate political disparagement bears an auxiliary effect and could prove some relief for the new PM. Base on the report from the UK Local Government Association in 2017 that the clear-up of chewing gum in London can cost the council up and above of £60 million. Perhaps this campaign could help rid the streets of chewed gum and one less problem the new PM needs to solve – all thanks to Don't Panic.
The #stickittotheman posters campaign offer the chance for the pedestrians to peacefully protest while cleaning up the streets of London, a gum at a time!
Principal Creative :: Kudos Creative Australia